Strategic Management and Competitive Advantage: Concepts...

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Strategic Management and Competitive...

Strategic Management and Competitive Advantage: Concepts and Cases, 6/e

Jay B. Barney, William S. Hesterly

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What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.

سال:

2019

اشاعت:

6th

ناشر کتب:

Pearson

زبان:

english

فائل:

EPUB, 19.91 MB

IPFS:

english, 2019